The city of Frankfurt am Main in cooperation with Frankfurter Buchmesse and the Goethe-Haus Frankfurt invited the public to follow in the footsteps of Goethe‘s “Italian Journey” and experience “The Great Escape Room” on Paulsplatz, Frankfurt.
In 2024, the Frankfurter Buchmesse was welcoming its Guest of Honour Italy. A country full of literature, art and culture. Two centuries ago, Johann Wolfgang Goethe, a great Frankfurter, embarked down new paths. In 1786 he left Weimar and set out on his great “Italian Journey”, which was published in 1816/17 as an extensive travel diary. This “Great Escape” was a turning point in the poet‘s life, during which Goethe found much more than he had initially sought.
The concept bridges the Guest of Honour Italy and the epicenter of books Frankfurt, bringing Goethes historic escape into the present for everyone to experience.

Year
2024
Client
Frankfurter Buchmesse